Primary Flight and CIFO have partnered to create a block-sized mural by Johnny Robles, a Miami-based artist, at the CIFO Art Space. Over the years, the CIFO Art Space has transformed the Downtown Miami skyline with its mosaic façade and this mural will only add to the building’s unique presence. The CIFO Art Wall is set to be completed by September, in time for Viewpoint: 2011 CIFO Grants & Commissions Program Exhibition. The collaboration also supports Fund-A-Project, CIFO’s mico-funding initiative.
A trend that gained mainstream momentum during the 1970s, this funding model reflects a balance between philanthropy and traditional business practice. It is a way that you can support and become involved in the creation of a new work via your small donations.
“Primary Flight was conceived four years ago because a few local artists wanted to show their work during Art Basel and took matters into their own hands,” said Books IIII Bischof, PF founder and curator. “We chose the streets as our canvas because we couldn’t wait on galleries to give us a shot, and wanted to create a sense of entrepreneurship amongst artists and within the industry. As a collective committed to maintaining our artistic integrity, micro-financing allows us to rally financial and moral support for our message as it is, inherently intuitive and raw.”